Lean Startup is about market making your product
I am a big fan of lean startup, and will therefore tell you why. Still, the method is not universal, and has its limits, I will tell you about that too. If there is one thing you should remember is that lean startup gives you a simple recipe that can shape a new product both to meet the needs of its customers and to be profitable. To do that, the method needs customer interaction, and without enough of it, the method is likely to fail. Lean startup is an iterative process. Yet unlike other development processes that only focus on the "how", lean startup gives you some very precise rules to follow on the "what". Once you understand how the method works, these rules make sense. Here are the important "whats": Value is defined relative to a reverse income statement (defined as the "engine of growth"). In effect you are expected to model both your product and your customers. You can use a simple model of fix price values per events (such as cli...